LOS ANGELES, March 17, 2022 /PRNewswire/ — Global retailer, Forever 21 has announced its partnership with legendary streetwear brand, FUBU, for an exclusive co-branded collection, now available on forever21.com and in Forever 21 stores nationwide.
Forever 21 has announced its partnership with legendary streetwear brand FUBU for an exclusive co-branded collection,
The new Forever 21 x FUBU collection features the most popular FUBU styles and basics from the 90s and early 2000s, including branded velor tracksuits, denim sets, bucket hats and oversized jerseys. The vibrant collection features classic styles that, like its 90s inspiration, are influenced by music, popular culture and fashion, delivering a sense of nostalgia with a modern twist. Both Forever 21 and FUBU have played pivotal roles in shaping cultural and consumer trends over the past three decades and this collaboration celebrates their combined multi-generational impact.
“Like us, Forever 21 is well known for its unique collaborations,” said John Daymond, one of the founders of FUBU. “FUBU is a great brand for Forever 21 because of its classic nostalgia that appeals to a wide range of customers. Forever 21 x FUBU designs capture the brand’s historic DNA and make it current for today’s consumer. “
Following the appointment of a retail veteran Winnie Park earlier this year, Forever 21 doubled down on collaborations as part of its strategy to bring distinguished fashion and partnerships to diverse audiences, both online and in-store. This collection is an example of how Forever 21 delivers an omnichannel customer experience and brings legacy brands to life for Gen Z and other key consumer groups.
“Forever 21 has reinforced its commitment to partnering with iconic brands such as FUBU to provide our customers with unique products and experiences. FUBU’s focus on its heritage and giving back to the community speaks to our customers on many levels,” said Winnie ParkCEO of Forever 21.
The Forever 21 x FUBU Collection will celebrate the community with an exclusive launch event on March 19, 2022at the Forever 21 store in Culver City, California where a portion of the proceeds from all FUBU items sold that day onsite will benefit the Boys & Girls Club of Venice.
Building on its huge success of the 90s and early 2000s, FUBU is currently experiencing a resurgence in brand craze due to the revival of nostalgic brands and their organic connection to social movements galvanized in 2020. This iconic collaboration kicks off a year of co-branded collections and licensing partnerships for Forever 21.
About Forever 21
Forever 21 is a fashion industry leader that makes the latest trends accessible to everyone while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high-end designs and fashion basics with compelling values and a dynamic store environment. While driving innovation in e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is present in more than 540 locations worldwide and online. For more information, visit Forever21.com.
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FOR US, BY US… FOREVER What started as a “bouquet of hats” made by John Daymond and close friends in Hollis, Queens have made FUBU partners the leaders of one of the most successful lifestyle brands of all time and the creators of an entire class of marketing innovations that are now considered essential in the industry. The first collection consisted of a small line of tops and hats with the FUBU logo. In 1995, an extensive line of sportswear was designed and produced by FUBU, using raw materials imported from all over the world. With the success of the collection, distributors and investors came calling. At its peak in 1998, FUBU grossed over $350 million in annual global sales. Over the next two decades, FUBU received several accolades for its entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip Hop Award and an Honorary Citation from the President of Queens Borough. To date, more than 5,000 stores offer the FUBU collection and more than $6 billion in merchandise was sold at retail.
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SOURCE Always 21